According to Zenith Media’s last panel of 2016 of 2016, 2016 will end with a general 4.3% growth, while 2017 will see a 5% growth in total advertising investments in Spain. According to the agency, growth across the ad market will be driven by mobile and online industries, including Pay TV.
2016 is expected to close with 13.6% growth in mobile, 9.8% in online and 6.2% in pay-TV, with pay-TV advertising set to reach 6.6% growth in 2017.
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