Online Advertising - Latest updates on Online Advertising
The Ultimate Guide to Measuring Display Ads 21 December 2020
Just setting up your display ad campaigns for prospective customers is not enough. Measuring display ads is equally important. Just head to the analytics page and you would be surprised to see numerous graphs and charts. Well, all … Continue reading
Ad spending on free VOD set to touch USD 37 billion by 2022 01 February 2018
Advertising spending on Free Video on Demand (FVOD) content is expected to register USD 37 billion by 2022. The service which also includes YouTube and Facebook will see the number of unique users rising to 4.5 billion by the same … Continue reading
Roku to launch an OTT Advertising Measurement Service 19 January 2018
Providing much relief to the baffled OTT marketers, Roku has come up with Roku Ad Insights that allows brands and agencies measure how effective their marketing is on OTT. The service which claims to work in four ways boasts a … Continue reading
Marketers now exploring advertising options on video-on-demand content 10 January 2018
According to a senior Nielsen executive, US marketers are now warming to advertising on video on demand. Through Nielsen’s total audience framework, TV networks, marketers, and media planners measure TV ratings up to 180 days. The framework also measures across … Continue reading
Online to Replace TV as Top Advertising Medium by 2020 05 January 2017
According to a new IHS Markit study, online advertising will completely replace TV advertising as the number one global advertising medium by 2020. The study stated, while the TV market still benefits from big brand budgets, online is set to take … Continue reading
Spain’s Advertising Market to Grow by 5% in 2017: Research 02 January 2017
According to Zenith Media’s last panel of 2016 of 2016, 2016 will end with a general 4.3% growth, while 2017 will see a 5% growth in total advertising investments in Spain. According to the agency, growth across the ad market will be driven by … Continue reading
