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Video Streaming: Key to Customer Loyalty

A recent study from EricssonConsumerLab states that mobile broadband is the primary key to a smartphone user’s satisfaction than a voice experience. This is because the smartphone users are all the younger generation and the recent Video Streaming buzz has taken it all over the smartphone internet consumption.

The study states that 26% of all 15,000 consumers surveyed across 14 countries including USA, UK, Brazil, China, Germany, India, Indonesia, Ireland, Oman, Russia, Sweden, South Korea, Ukraine, and the Poland, say they face video streaming related issues on their smartphone daily. The rising broadband usage has also set high bars for smartphone as well as VOD service providers in these countries.

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