Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Media Owners Warming Up To Private Marketplaces

Roshan Dwivedi Published on : 28 August 2015
LiveRail Facebook Hulu

 

Hulu announced this week that it is to offer selected advertisers the opportunity to buy premium video inventory using enhanced targeting capabilities from the peak Fall Season onwards, after the online video on demand streaming service struck-up partnerships with IT giant Oracle, and Facebook-owned video advertising platform LiveRail.

The announcement, dubbed “the next evolution in its sales process”, means advertisers will be able to buy premium inventory across a number of screens, using Oracle’s data management platform (DMP), to improve targeting capabilities by matching first and third-party data sets.

For its part, Hulu maintains this technology will help maintain its relationship with viewers, as it means it will be better able to serve viewers with ads that are more relevant to their tastes (quite importantly, ads on Hulu are unskippable).

Industry sources noted that this marks a distinct departure from Hulu’s initial subscription strategy, with some expecting similar moves from rival online video-sharing sites, such as Netflix, and Amazon Prime.

The direct sales model is where media owners do a direct deal with advertisers – often in person – over specific media placements via insertion orders, commonly referred to as IO’s.

Read the entire story here.

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Upcoming Webinar
March 27

8:00AM PST

Introducing Muvi Live Paywall: Monetizing Live Streams

Introducing Muvi Live Paywall: Monetizing Live Streams,” where we delve into the cutting-edge world of live streaming monetization. As the landscape of streaming services evolves, Muvi is at the forefront with a revolutionary Paywall PPV monetization solution designed to empower businesses to maximize revenue from their live streams and events.

In this engaging webinar, we will provide a comprehensive overview of Muvi Live’s Paywall feature, exploring its functionalities, and the unparalleled advantages it offers to creators and businesses, especially those in the streaming industry. From seamless payment integrations to personalized user experiences, we’ll guide you through the key aspects that make Muvi Live Paywall a game-changer for content monetization.

Why Attend the Webinar:

  • Understand the present state of live stream monetization solutions.
  • Introducing Muvi Live Paywall – the ultimate PPV monetization solution for live streams.
  • Live demo of the Paywall feature: from setting up the price to purchasing and watching the stream.
  • How Muvi Live’s Paywall feature stands out among the rest.
  • Insightful tips on how to maximize your live stream revenue.

Introducing Muvi Live Paywall: Monetizing Live Streams,” where we delve into the cutting-edge world of live streaming monetization. As the landscape of streaming services evolves, Muvi is at…...

Event Language: English
1 hour