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Pre-Roll Video Ads: An Effective Way to Reach Your Target Audience 23 June 2023
In this evolving landscape of digital marketing, where attention spans are shorter than ever and scrolling has become a reflex, capturing your target audience’s attention is quite a difficult task. Here comes pre-roll video ads into the play. According … Continue reading
Ad-supported streaming services grow as video streaming expands 14 April 2020
As people are spending most of their time in video streaming amid COVID-19 lockdown, demand for new video streaming services are at a record high. According to research, 20% of consumers have signed up for new paid video streaming … Continue reading
Targeted Advertising: Role of Video Ad Server and Video Ad Network 28 June 2018
Digital advertising space is huge. Whether you are watching a video on YouTube or scrolling through Instagram feeds, or playing Coin Master, video advertisements are omnipresent. And why not? Research says, combining video with full-page ads on video streaming sites … Continue reading
Telaria launches ‘first complete’ video advertising platform for OTT 24 May 2018
Online video platform, Telaria has launched the “first complete video ad management platform” for video and connected TV/OTT. Formerly known as Tremor Video, Telaria is building on ad serving and analytics to its existing video collection. Craig Berlingo, Product Head, … Continue reading
Media Owners Warming Up To Private Marketplaces 28 August 2015
Hulu announced this week that it is to offer selected advertisers the opportunity to buy premium video inventory using enhanced targeting capabilities from the peak Fall Season onwards, after the online video on demand streaming service struck-up partnerships with … Continue reading
