New data collated by global technology research and advisory firm, Ovum, suggests that the launch of the first non-native subscription online video service in the Middle East heralds a new phase in the evolution of the premium OTT video services market in the region. This evolution will see traditional cultural barriers that previously made outside companies hesitant about launching in the region, starting to fall and the industry reacting to this.
Ovum profiled the 11 leading premium subscription streaming services in the Middle East and forecast regional consumer spending on OTT video. It found that, while current spending levels are low at five per cent of total global OTT video spending, the sector is primed for rapid growth. The launch of US pay TV network Starz is expected to be the first of many foreign subscription online video (SVOD) providers’ incursions into the region.
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