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Music video streams fizzles out next to audio streaming

Music consumption in the US rose by 9.9% in the first half of 2017 as per an analysis from BuzzAngle. As per its Mid Year 2017 report, the key trends include a 58.5% increase in audio streams, 29.5% growth in ‘song consumption’ and a 13.9% decline in album sales.

Audio streams reached $179.8bn in the first half of 2017. Subscription streams represented 78.6% of the subscriptions streams, up from 73.6% in the first half of 2016. Total on-demand streams a week are about $10.8 bn in the US.

Another interesting angle highlighted in BuzzAngle’s report includes the ‘value gap’ debate about YouTube and safe harbour. On-demand audio streams increased by 58.5% to $179.8bn and on-demand video streams for music only grew by 6.1% to $101.5bn in the first half of 2017. There were almost $40bn more subscription on-demand audio streams than on-demand video streams in that period.

Spotify and Apple Music and other streaming subscriptions jumped up by more than 69% in the US in the first half of 2017 to $141.3bn outnumbering the number of online music video streams in the same period.

US-based music streams on online video services like YouTube grew by 6.1% to $101.5bn in H1 2017. It was $39.8bn behind the total plays of on-demand subscription audio platforms. The mid-year increase in US subscription streams rose by 69.3%.
Ad-supported audio services hosted $38.5bn on-demand streams in H1 2017 which is a 28.4% increase year-on-year. Ad-funded and subscription audio platforms generated $179.8bn on-demand streams in the period from Jan-June which is an increase of 58.5% in the same period of 2016.

To read more please click these links.

US music video streams growth pales next to audio streams

YouTube loses ground on US Subscription Stream Count in first six months of 2017

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