Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Nearly 60% of U.S. Broadband Households Use OTT Video Services, but “Account Sharing” Is Prevalent 18 May 2015

parks_passwordsharing_530

Digital media consumer research from Parks Associates reports 57% of U.S. broadband households access an OTT video services, but account sharing is a lingering challenge. According to a 3Q 2014 survey of U.S. broadband households, 8% are using a subscription OTT video account held by someone outside of their home, and 6% are exclusively using shared accounts to access subscription OTT video content. This finding equates to 11% of all households that are relying exclusively on shared accounts when using subscription OTT services.

“OTT video accounts for a disproportionate amount of content consumed when compared to expenditure; over one-third of video consumed per week is OTT, but it is only 9% of the household video budget,” said Brett Sappington, Director of Research, Parks Associates. “Account sharing is part of the larger problem in monetizing the strong consumer demand for OTT content. At CONNECTIONS, we will discuss security of content services as well as the unique shifts in OTT consumption and revenues.”

Read the entire story here.

Don't forget to share this post!


Latest Posts

Start Muvi One 14-days Free Trial

No Credit Card Required

Your website will be at https://www.yourname.muvi.com, you can change this later.

Related Blogs
How to Build Your Own Samsung Tizen TV App Without Coding?

How to Build Your Own Samsung Tizen TV App Without Coding?

  Since 2015, Tizen OS has been empowering Samsung Smart TVs. Developed with the motto of “Screens for Everyone”, the...

08 December 2022
Video Conversion Rate - How to Generate and Convert Leads with Videos?

Video Conversion Rate - How to Generate and Convert Leads with Videos?

    A Video’s conversion rate is higher than any other content format. As competition gets tougher day by day,...

07 December 2022
DVR Enabled Live Streaming - Allows End-users to Play, Pause and Rewind Live Streams

DVR Enabled Live Streaming - Allows End-users to Play, Pause and Rewind Live Streams

    DVR-enabled live stream provides your audience an opportunity to pause, rewind, and continue watching during a live stream....

06 December 2022
How Ad-Supported Streaming Services is Going to Gain Traction in the Future?

How Ad-Supported Streaming Services is Going to Gain Traction in the Future?

    There is a cut-throat competition in the streaming industry and every business owner is fighting to gain maximum...

06 December 2022
Enhance Your Sports Live Streaming With Polling and Live Chat

Enhance Your Sports Live Streaming With Polling and Live Chat

  The season of sports live streaming is here. As we stand in the mid-way of the largest Football tournament,...

04 December 2022

Try Muvi One
Free for 14 days

Launch your Multi-Screen Streaming Service
Instantly
START FREE
close-link