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Netflix claims content and programming key to VOD future 16 February 2015

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Aware that the proof of its plan for global availability within two years lies in the quality of its programming, white label service provider is putting its money where its mouth is by planning to spend $3 billion this year alone on 320 hours of original TV shows, documentaries, comedy specials and movies. That’s three times its 2014 spend on this make-or-break area. Also, it’s emphasis on original content acquisition goes on to explain why their experiment could revolutionize the VOD industry in a major way.

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Roshan Dwivedi

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