Please wait while we enable your Account


Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Netflix to take measures to compete with Amazon in India

Roshan Dwivedi Published on : 15 May 2017
netflix vs amazon

Netflix which has currently fallen behind Amazon’s Prime Video service and local players in India, is making efforts to climb up the ladder in India’s booming video-on-demand market. With an estimated 9.5 million Prime Video subscribers since its launch in December 2016, Amazon seems to be bang on in terms of understanding the rhythm of the Indian customer. Netflix seems to be lagging behind with an estimated 4.2 million subscribers despite it being more than a year since it’s launch in India.

Premium pricing and having a limited content library are two factors contributing towards Netflix’s stunted growth in India with the price being INR 500 per month for standard definition or $7.75. Amazon Prime is being offered for around $8 a year which seems way more cost-effective for the customer to prefer Amazon over Netflix. Now Netflix is looking for ways to fix its biggest weaknesses so as to attract the Indian customers. According to, it could spend as much as $300 million on new, India- focused content.

Initially Netflix had made just 7% of its total library accessible for the Indian market which resulted in poor acquisition of subscribers. India’s first original production will be featured on Netflix globally “Abroad Understanding” which is an India-specific comedy special and that features famous Indian comedian Vir Das. Since comedy is the second-most watched genre in India, it should result in subscriber growth. From the current quarter, India’s two popular production houses Red Chillies Entertainment and Viacom 18 Motion Pictures will be providing streaming content on Netflix. The deal with Red Chillies will enable streaming 30 movie titles along with any new films to be produced over the next 3 years. Users will now be able to enjoy more video streaming content using less data with Netflix’s dynamic optimizer technology that let’s subscribers to stream 30 hours of content at the expense of a mere 2GB of data without impacting the quality of the content.

Amazon has a varied library of more than 50 Indian movies and is going to produce 18 new original shows for the Indian market. In comparison, Netflix has been dawdling to develop its content library in India. Amazon is reportedly going to spend $75 million this year which is higher than its domestic competitors Hotstar and Voot. It has an advantage over Netflix due to its efforts in improving its content library and affordable subscription which is why Netflix needs to act fast on its pricing. Read More

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required
Your website will be at, you can change this later.

Upcoming Webinar
December 07

8:00AM PST

The Evolution of Streaming: Past, Present & Future with Muvi

Let’s uncover the past, navigate the present, and chart the course for what’s next in the dynamic world of streaming! In this webinar, we’ll embark on a journey through the dynamic landscape of streaming, exploring its roots, current state, and the exciting innovations shaping its future, all while uncovering the role of Muvi in this transformative journey.

Things the webinar will cover:

  1. Introduction to Streaming’s Origins:
    • Tracing the beginnings of streaming technology.
    • Milestones and key developments that laid the foundation.
  2. Current Streaming Landscape:
    • Overview of the current streaming ecosystem.
    • Market trends, consumer behavior, and the impact of global events.
  3. Muvi’s Contribution to Streaming:
    • How Muvi has played a pivotal role in the evolution of streaming.
    • Case studies and success stories highlighting Muvi’s impact.
  4. Technological Advancements:
    • Exploring cutting-edge technologies influencing streaming.
    • Muvi’s role in integrating and harnessing these advancements.
  5. Content Delivery Strategies:
    • Diversification in content types and formats.
    • Muvi’s solutions for optimizing content delivery.
  6. Monetization Models:
    • Examining varied revenue streams in streaming.
    • Muvi’s tools for effective monetization and subscription management.
  7. User Experience and Engagement:
    • Enhancing user satisfaction and engagement.
    • Muvi’s features for creating a seamless streaming experience.
  8. Future Trends and Innovations:
    • Predictions for the future of streaming.
    • Muvi’s roadmap and commitment to staying ahead of industry trends.

Event Language: English
1 hour