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Netflix/Pay TV Crossover Remains Stable: Study


Netflix is often viewed as a video tool tailored for cord-cutters, but new data from The Diffusion Group shows that the use of traditional pay TV services among Netflix subscribers has remained relatively stable.

TDG said legacy pay TV service usage among the Netflix group has dropped just three points in the last three years – from 87%, to 84%.

Meanwhile, Netflix usage among the pay TV crowd has risen 33% in that period — from 36% in 2012, to 49% in 2015.

Coincidentally, TDG’s findings come in the wake of standalone OTT video services from premium programmers HBO and Showtime, with Starz expected to make a similar leap soon.

Read the entire story here.

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