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New Research Spotlights Hispanic OTT Viewing Habits 24 July 2015


According to a new study by Horowitz Research, Hispanics are more likely to make streaming an integral part of their video-viewing lifestyle, with half of the study’s participants spending 20 percent or more of their time viewing OTT content.

In comparison, only 43 percent of total urban TV content viewers stream on OTT, per Horowitz’s FOCUS Latino report. Among Latinos, 54 percent of bilingual and 56 percent of English-oriented Hispanics report spending more than 20 percent of their viewing time streaming, while only 35 percent of Spanish-dominant Hispanics view OTT video services.

Read the entire story here.

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