Written by: Roshan Dwivedi
Under a new draft regulation released this week, online radio and television service providers in China will face fines of up to 30,000 yuan (US$4,835) if they do not employ specialized censors for their programmes.
The new rules, announced by the Legal Affairs Office of the State Council on Wednesday, also ban online content providers from making their own political news shows, according to state media.
The draft law, now in the public consultation phase, states that all online programmes – movies, TV dramas, cartoons, and documentaries – must comply with the country’s laws and regulations on broadcast content.
Online broadcasters who do not institute a content censorship regime or do not delete content in breach of the regulation in a timely fashion could face fines of up to 30,000 yuan, the draft regulation said.
Investors in content providers found to be in breach of the regulation could also face a fine of up to 20,000 yuan.
China’s online video on demand industry has exploded in recent years, with total transaction value in 2014 rising 76.4 per cent on the year before to 23.97 billion yuan (US$3.88 billion), according to consultancy iResearch. In-video and pre-roll advertising was the primary source of revenue for all content providers in the period.
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