Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Online video apps: Show motion 15 June 2015

 

JUST A few months into its launch, Hotstar—Star India’s latest attempt at cracking the online code—witnessed close to 16 million downloads and 50 million unique users, “the fastest adoption for any digital service in the world”. Apparently, popular apps like Facebook took 10 months and Spotify five months to get to a million downloads. The average time spent on the Hotstar app—30 minutes per consumer per day—also compares well with the three hours or so that average Indians (read families) spend watching TV every day.

Star India shouldn’t be surprised, as the concept of watching television and video content on the go has evolved dramatically since the time YouTube was king. As per a 2014 Assocham-Deloitte joint study, the share of videos in the country’s Internet data traffic is expected to rise from about 41% in FY 2012 to 64% in FY 2017. “Mobile TV has matured in terms of video on demand technology, and user adoption is evident from the increase in video traffic. Mobile TV (has) registered a 400% growth rate in viewership (since 2012) for the country’s largest telecom companies, as more Indians watched TV on the go,” the study notes.

As per the study, YouTube, the most popular video app, is accessed by 35% of smartphone users, who spend almost 1.5 hours a month on it.
The scene is now set for entertainment and communications providers to offer game-changing services that would launch viewers into a new age of entertainment. HOOQ, touted as Asia’s answer to popular streaming service Netflix, recently announced that it will kick off its services in India in the near future for just R199 a month.

So what is the catch here? Why are entertainment and communications providers betting big on mobile-based TV and video services?

Read the entire story here.

Don't forget to share this post!


Latest Posts

Start Muvi One 14-days Free Trial

No Credit Card Required

Your website will be at https://www.yourname.muvi.com, you can change this later.

Related Blogs
The Rise of Live Streaming & Merchandising in the Sports Sector

The Rise of Live Streaming & Merchandising in the Sports Sector

  The sports streaming industry has grown significantly over the past decade resulting in a significant shift in the live...

02 December 2022
Enhance Customer Experience and build new relation with Video Hosting Solution for Financial Institutions

Enhance Customer Experience and build new relation with Video Hosting Solution for Financial Institutions

  Video banking solutions are on rise these days. Financial institutions have leveraged the way of serving their customers digitally....

01 December 2022
How MUVI Uses S3+CloudFront to Deliver Global OTT Platforms with Zero Downtime

How MUVI Uses S3+CloudFront to Deliver Global OTT Platforms with Zero Downtime

  OTT is now everywhere. Be it your mobile or smart TV, OTT has become the first line of entertainment...

01 December 2022
EST (Electronic Sell Through) - The What, Why and How

EST (Electronic Sell Through) - The What, Why and How

  Electronic Sell Through (EST) has been a game changer since last year because the acquisition of digital movies and...

30 November 2022
Metadata Management - Makes your content Search Friendly and Easily Discoverable with Muvi!

Metadata Management - Makes your content Search Friendly and Easily Discoverable with Muvi!

  Why must you consider metadata management? Video metadata is highly essential for successful content recommendation as well as providing...

29 November 2022






 

Get Offer
close-link