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Online Video growth on the rise – Barclays 18 July 2017

OTT

According to Wall Street research firm Barclays, online video is set to grow partly due to a growing number of OTT viewers being above the age of 50.

A report by U.S Energy Information Administration pointed to the fact that there has been a decline in the number of households with one or two TVs from 69% in 1997 to 58% in 2015.

It was observed that the sole purpose for the most part of TV was premium video whereas other screens like smartphones, computers and tablets were used for consumption of other forms of entertainment.

A growing number of older Americans are watching online video which is indicative that OTT is expanding beyond its traditional younger set of audience.

Barclays analysts noted that there is a 45% increase in online video consumption in adults belonging to the age group 50-64 and a 36% increase in adults aged 65 and over. Also, traditional TV viewing decreased for the first time among Americans in the age group of 50-64 in the first quarter of this year. Read More

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