Online Video Revenues Could Hit The Rs.10,000 Crore Mark By 2023

Roshan Dwivedi Published on : 28 July 2015

Online video business has recently seen a surge with various platforms mushrooming in the country. The Video-on-Demand (VOD) players operating in this space include Zenga TV, NexG TV, Spuul and now HOOQ, with other international players looking to step in. From TV broadcasters to MSOs and DTH companies are all launching their own VOD platforms. Although many are investing heavily in OTT platforms, online video which is a fast growing opportunity will account for less than 10% of the video revenue by 2023 says a recent Media Partners Asia (MPA) report.

Broadcasters such as Zee, Star India, MSM and even Viacom18 have entered the OTT space by investing heavily in their platforms and are looking to capitalize over the decade. This is with the view that online video consumption will complement the existing linear pay-TV business. The report says that eventually subscription OTT video services will take off as bandwidth costs become affordable and compelling exclusive content is made available for online audiences. It however adds that revenue monetization will require more scalability as online video revenues will account for only 10% of the total video industry revenues over the decade.

Read the entire story here.

Written by: Roshan Dwivedi

Add your comment

Leave a Reply Cancel reply

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com

Your website will be at https://yourname.muvi.com, you can change this later.

I agree to Muvi's Terms & Privacy Policy.

Upcoming Webinar

December 07

8:00AM PST

The Evolution of Streaming: Past, Present & Future with Muvi

Let’s uncover the past, navigate the present, and chart the course for what’s next in the dynamic world of streaming! In this webinar, we’ll embark on a journey through the dynamic landscape of streaming, exploring its roots, current state, and the exciting innovations shaping its future, all while uncovering the role of Muvi in this transformative journey.

Things the webinar will cover:

Introduction to Streaming’s Origins:
- Tracing the beginnings of streaming technology.
- Milestones and key developments that laid the foundation.
Current Streaming Landscape:
- Overview of the current streaming ecosystem.
- Market trends, consumer behavior, and the impact of global events.
Muvi’s Contribution to Streaming:
- How Muvi has played a pivotal role in the evolution of streaming.
- Case studies and success stories highlighting Muvi’s impact.
Technological Advancements:
- Exploring cutting-edge technologies influencing streaming.
- Muvi’s role in integrating and harnessing these advancements.
Content Delivery Strategies:
- Diversification in content types and formats.
- Muvi’s solutions for optimizing content delivery.
Monetization Models:
- Examining varied revenue streams in streaming.
- Muvi’s tools for effective monetization and subscription management.
User Experience and Engagement:
- Enhancing user satisfaction and engagement.
- Muvi’s features for creating a seamless streaming experience.
Future Trends and Innovations:
- Predictions for the future of streaming.
- Muvi’s roadmap and commitment to staying ahead of industry trends.