Written by: Roshan Dwivedi
Entertainment and device major TiVo has published a new study about OTT TV platforms that claims almost 99% TV viewers multitask occasionally while consuming TV content on the big screen. A major 53% do it almost every time they watch TV.
However, only a minor 6% responded to have been using the second screen to consume TV content. Most users have accepted giving attention to TV over another device 47% of the time with an additional 26% of time spent only watching TV without any multitasking. The claimed figures are coherent with the 2014 survey results of 47% and 27% respectively.
Source : IPTV News