Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

OTT Consumers’ Patience, Loyalty Tightly Tied to Viewing Experience, Conviva Report Finds 27 March 2015

conviva-980x360

Conviva, the leader in Over the Top (OTT) video experience optimization for the world’s top media companies, today released the findings of its inaugural report, which found that stream interruptions, inadequate picture fidelity and other poor streaming experience issues prompt nearly three-quarters of all OTT video viewers to give up in the first four minutes of playback.

Key findings of the survey include:

  • Viewers report low tolerance for poor video experience: Only 25 percent of respondents would engage with video content for more than four minutes of an inferior viewing experience.
  • Attachment to specific OTT services vacillates: One in three viewers leaves to find content elsewhere as soon as playback degradations occur and 40 percent reported reduced affinity for a service after one bad experience.
  • Poor experiences on one device impact viewing across devices: Fewer than 16 percent of consumers would try watching on another device after a sub-par experience on their first attempted device.
  • Consumers multiple parties are to blame: Viewers assign blame for poor experiences almost equally to the OTT video streaming platform they are using, their ISP, and CDNs delivering the content.

Read the entire story here.

Don't forget to share this post!


Latest Posts

Start Muvi One 14-days Free Trial

No Credit Card Required

Your website will be at https://www.yourname.muvi.com, you can change this later.

Related Blogs
How Improved CDN Helps Meet Surging OTT Demand?

How Improved CDN Helps Meet Surging OTT Demand?

  Content Delivery Networks are servers that are distributed geographically, and function together to serve your viewers faster and with...

25 November 2022
7 Reasons to Migrate to a Cloud Streaming Platform

7 Reasons to Migrate to a Cloud Streaming Platform

  With many features and benefits offered by a cloud streaming platform, a greater number of video producers and content...

25 November 2022
Want to Launch Your Own iOS Streaming App? Use Muvi - World’s Easiest No Code OTT Platform Software

Want to Launch Your Own iOS Streaming App? Use Muvi - World’s Easiest No Code OTT Platform Software

  There are over 2.7 billion smartphone users all over the world and out of those around 1 billion people...

25 November 2022
Samsung TV Vs LG TV - A Comparative Study

Samsung TV Vs LG TV - A Comparative Study

  Samsung TV vs LG TV is probably one of the most-discussed topics in this era of smart TVs and...

24 November 2022
6 Best Multistreaming Platforms in 2022

6 Best Multistreaming Platforms in 2022

  Live streaming has seen a huge growth in consumption since the past few years and according to the research,...

23 November 2022






 

Get Offer
close-link