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OTT growth numbers 18 April 2016

According to eMarketer’s latest forecast on OTT, Netflix in US is expected to grow to 126.9 million users this year. This would mean that Netflix would have almost 67.9% of total OTT video platform users in the US. Only YouTube has a higher population of OTT users than Netflix at 176.1 million.

However, the growth per year will be highest on Amazon (12.3%), Hulu at 11.8% and Netflix will grow by a modest 11.1% in 2016. Also an average of 1 hour and 8 minutes per day will be spent on watching digital videos on desktop and mobile devices in the US. While the same will spend an average of 4 hours and 5 minutes a day watching traditional television in 2016.

Source: Emarketer

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