OTT video services are becoming mainstream. Video accounts for a majority of data traffic in most regions. With the growth in demand and competition among online video platforms, the focus is now on quality of service and quality of experience. It is expected that new OTT platforms will have new tech like VR, 4K online video player, and other complicated new technologies. The consumer wants better and more in terms of multiscreen and online video platforms.
Source: Fierce Cable
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