Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Over The Top Services Outpace Pay TV 21 July 2015

Parks Associates

According to a recent Parks Associates survey, reported by Joseph Palenchar, a total of 57% of U.S. broadband households subscribe to an (over-the-top) OTT video service (streaming of video content over the Internet without the involvement of a multiple-system operator.) And, 7% of broadband households, or 8.4 million, subscribe to at least one OTT video service but not to a pay TV service, the survey found.

The 7% includes consumers who discontinued pay TV service and those who never subscribed to pay TV, says the report. In other Western nations, the figure is 4% or less. Although pay TV operators are introducing their own OTT services to appeal to consumers who don’t subscribe to pay TV, “… the OTT video-services marketplace continues its rapid rate of change, impacting the video ecosystem across world markets… ” said research director Brett Sappington.

Just a couple of years ago, says the report, over-the-top (OTT) service was being called “an attractive new gateway to reach TV viewers.” But, today, it seems that almost everyone is using OTT video services, either to supplement traditional cable TV services or sometimes as a total replacement for pay TV.

Read the entire story here.

Don't forget to share this post!


Latest Posts

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Related Blogs
The Importance of Security in eLearning Platforms

The Importance of Security in eLearning Platforms

  In recent years, eLearning has become increasingly popular as a means of accessing education and training online. With the...

20 March 2023
Design Stunning VOD Websites & Applications with Muvi Visual Designer at NAB 2023 Las Vegas

Design Stunning VOD Websites & Applications with Muvi Visual Designer at NAB 2023 Las Vegas

  Celebrating 100 years of broadcast media and entertainment innovation, NAB 2023 is just a few days away. The best...

17 March 2023
5 Reasons to Meet Muvi at the NAB Show 2023, Las Vegas

5 Reasons to Meet Muvi at the NAB Show 2023, Las Vegas

  Muvi – the world’s most easy-to-use no-code streaming service provider, is gearing up to showcase its latest features at...

16 March 2023
On Premise Vs Cloud: Which is Best for your Video Business?

On Premise Vs Cloud: Which is Best for your Video Business?

  On premise Vs cloud – in order for us to determine which is best for the video business, first...

13 March 2023
Muvi is Set to Bring the World's First No-Code OTT Platform at NAB 2023 Las Vegas

Muvi is Set to Bring the World's First No-Code OTT Platform at NAB 2023 Las Vegas

  Muvi is all set to unveil the world’s first no-code OTT platform and its latest offerings at NAB 2023...

10 March 2023




 

Book a Meeting
close-link