With several improvements in the cable sector, still overall pay television subscriptions declined in 2016 by 2 million, nearly double the numbers from the previous year while OTT services, on the other hand, is rising. According to a recent report, revenue for U.S. cable, satellite and telco TV access providers rose 3% in 2016 to $107.3 billion and should increase another 2.1% to $109.6 billion in 2017.
Cable operators more than halved their subscriber losses between 2015 and 2016 compared to 2009-2014, a trend that the report said should continue. Cable continues to crush it in on the broadband front. Over the past five years cable companies have added nine times the residential broadband subscribers telcos have, according to the report.