PR professionals are increasingly using Periscope, Blab, Facebook Live and other live streaming apps to connect and increase engagement with target audience. Such apps can help brands go live from any mobile device. Experian, Kohl’s, UFC, GE, and Applebee’s are a few brands who have already cashed in on live streaming. Live video has a higher trust value effect on people, and is seen to be more influential than static ones.
“PR pros should not only be knowledgeable about live streaming apps, they should be proficient. Live streaming apps like Periscope empower brands to easily become the expert source, build audience and build credibility,” says Lisa Buyer, CEO of The Buyer Group, author of “Social PR Secrets”