Premium OTT market in Asia Pacific expected to boom

According to a research conducted by MTM, the Asia Pacific premium OTT video services market is expected to grow strongly in the coming 3 years. It is expected to rise to $230M in 2019 from $85M in 2015 in Australia. For Indonesia, it is expected to grow from $7M to $40M in the same time period. For Thailand, it is $8M to $45M. Netflix leads the industry in Australia and is expected to do so, while local players will dominate the market in the other 2 regions. The main challenges in this region were found to be poor broadband infrastructure, and lack of local content due to competitive licensing costs from Pay TV operators.

Vice President and General Manager of APAC for Ooyala, Keith Budge said, “APAC OTT providers must build a rich, personalized user experience with unique content offerings that are competitively priced, and further, have a data-driven approach to understand audience behavior and preferences. Having analytics and insights will be a major differentiator to drive revenue and reduce churn as new OTT services launch into the market.”

Source: Business Wire