Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Programmatic Ad Technology Proliferates 08 May 2015

TVT_NXTBOOK_20150408-218_1

Reports that Comcast might acquire Visible World, a programmatic TV ad platform provider, put a spotlight recently on the overhaul taking place in the video advertising world. Shortly after that announcement, the beam intensified when Nielsen bought eXelate, a data firm focused on digital advertising.

These deals—and a slew of similar alliances—are reshaping the TV advertising landscape, integrating commercial delivery, targeting and measurement, including ad effectiveness. The timing is impeccable too, paving the way for the advanced marketing options that ATSC 3.0 will enable.

Coinciding with these structural deals are developments that underscore viewers’ and advertisers’ changing expectations in the on-demand media era. For example, HUB Research LLC’s February “Study on Time-Shifted vs. Live TV Viewing” repeatedly showed that viewers want to use technology to control commercials that they see. Although HUB’s study focused on video-on-demand and digital video recording use, extensive parts of its report looked at “ad avoidance as a driver of time shifting.”

DVR VS. VOD AD AVOIDANCE

“It’s not a revelation, but it confirms what everyone expected,” said Jon Giegengack, a co-founder/principal of HUB. “It shows that while DVR and Video Streaming server are really good for the traditional TV industry, the longer we go down this road the more pressure there is on the traditional model of making money through advertising.”

HUB’s study found significant differences between DVR and VOD ad avoidance procedures, some of which are artifacts of the platforms. Nearly 90 percent of DVR users fast-forward through most or all commercials in their recordings—56 percent of them do it “all the time at every commercial break.” On VOD, where some channels restrict the ability to skip commercials, about 49 percent of viewers who can skip commercials do it all the time and 32 percent jump over most commercials, according to HUB’s research.

Read the entire story here.

Don't forget to share this post!


Latest Posts

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Related Blogs
Get a Free ‘Exclusive’ Visitor Pass for The NAB Show Las Vegas, 2023,with Muvi

Get a Free ‘Exclusive’ Visitor Pass for The NAB Show Las Vegas, 2023,with Muvi

Muvi – the world’s first no-code OTT platform is ready to showcase its powerful features at the NAB Show 2023,...

23 March 2023
The Importance of Security in eLearning Platforms

The Importance of Security in eLearning Platforms

  In recent years, eLearning has become increasingly popular as a means of accessing education and training online. With the...

20 March 2023
Design Stunning VOD Websites & Applications with Muvi Visual Designer at NAB 2023 Las Vegas

Design Stunning VOD Websites & Applications with Muvi Visual Designer at NAB 2023 Las Vegas

  Celebrating 100 years of broadcast media and entertainment innovation, NAB 2023 is just a few days away. The best...

17 March 2023
5 Reasons to Meet Muvi at the NAB Show 2023, Las Vegas

5 Reasons to Meet Muvi at the NAB Show 2023, Las Vegas

  Muvi – the world’s most easy-to-use no-code streaming service provider, is gearing up to showcase its latest features at...

16 March 2023
On Premise Vs Cloud: Which is Best for your Video Business?

On Premise Vs Cloud: Which is Best for your Video Business?

  On premise Vs cloud – in order for us to determine which is best for the video business, first...

13 March 2023




 

Book a Meeting
close-link