Around 80% retailers in the United States have claimed that live streaming events are helping them in engaging better with audiences. The interactions are more authentic and this brings in the ‘human touch’ in a digital world. Recorded videos played back on-demand are useful in product/service launches, and this is becoming a trend for most organizations. Also social media followers and email subscribers increase with live streaming events. Many brands are using live streaming events as a means of advertising. Video ad spending is expected to grow nearly three-fold by 2020.