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Rise of no-TV households

Around 25% of UK households subscribe to a video-on-demand service like Netflix. Around 1.3 million homes in the UK have no traditional TV, a number that increased from 90k in 2010. According to the report, “One theory is that non-TV households are online pioneers who are keen on TV but prefer to use computer devices to access it,”

“The picture that is emerging clearly is that non-TV households are most likely to be younger singles or couples who are just setting up home, and who have either not got round to buying a TV, or perhaps don’t find it easy to afford one,” “The picture that is emerging clearly is that non-TV households are most likely to be younger singles or couples who are just setting up home, and who have either not got round to buying a TV, or perhaps don’t find it easy to afford one,” it found.

Source: Telegraph

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