Four brands – Amazon, Apple, Google, and Roku – accounted for 86% of all streaming media devices sold to US broadband households in 2014, Parks Associates report calculates.
This market concentration, said the analyst, will force new entrants to develop unique solutions in order to have an impact in this expanding ecosystem as OTT platform proliferates. Indeed it estimates that 86 million streaming media devices will be sold globally in 2019.
“Roku continues to lead streaming media device sales in the US with 34% of units sold in 2014. Google is second with 23%, and new entrant Amazon overtook Apple for third place,” said Barbara Kraus, director of research at Parks Associates. “The market consolidation around these four brands forces new entrants to develop more creative features and functionality to tap into the strong consumer demand for streaming content.”
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