Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

See It Through: Video Completion Rate Top Priority For Advertisers

Roshan Dwivedi Published on : 13 August 2015
Videology Video At A Glance

 

Videology has found that view through rate is now the priority for UK advertisers when establishing campaign objectives.

According to an analysis of all impressions run through Videology’s platform in the second quarter 2015, 50% of UK advertisers are choosing it as a top KPI to measure the effectiveness of their media spend.

Videology’s 2nd Quarter UK Video Market At-A-Glance analysis also found that brands continued to plan digital video campaigns holistically, with 80% of all UK campaigns running on more than one device in Q2 2015. The UK advertising industry has seen significant growth in the adoption of multi-screen campaigns, with a 28% increase in adoption since Q2 2014. Multi-screen OTT platform campaigns are significantly higher in the UK than in the rest of Europe, with research showing that 63% of EMEA campaigns were run across more than one device.

Read the entire story here.

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Upcoming Webinar
April 25

8:00AM PST

Keep it Secure, Keep it Safe: Tips and Techniques to Protect Your Video Content

Streaming content security has quickly elevated to the number one priority across the industry. That’s because billions are being lost in live event revenue, such as sporting events,…...

Event Language: English
1 hour