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Smart OTT – the new way ahead 10 February 2016

Traditional Pay-TV operators are gearing up to face the heat from OTT players like Netflix and Hulu. OTT content is coming up on some operators, in a sort of hybrid scheme – where they offer the best of both worlds. It is expected that this year smarter packaging will come up with linear TV, like slimmer alternatives or original exclusive content. This is an important step in catering to the more ‘on-demand’ demands of the viewer. This will also bring rise to new age ads – techniques like ad insertion and others will become more relevant in the near future.

Source: The Borneo Post

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