Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Sports based OTT subscribed in 16% of US households

OTT
Roshan Dwivedi Published on : 09 May 2016

According to Parks Associates, one in 6 US broadband using households subscribe to an OTT sports video service. Most widely subscribed is NFL Game Pass (6%), followed by WWE Network and Baseball service MLB.TV at 4%.

“For sports content owners, OTT is a viable way to expand audience reach, but there are technical issues to consider. The user experience is of paramount importance to the viewer for sports content,” said Parks Associates research analyst, Glenn Hower.

“Leagues lean heavily on television distribution partners for revenue, and disruption to existing distribution models may give television partners pause. A rapid expansion in sports OTT growth requires either heavy external investment from a streaming distribution partner – like a Google or Apple – or a tiered business model that targets key consumers for all-access services.”

Popularity of sports based streaming is big, and has been covered here.

Source: Digital TV Europe

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Upcoming Webinar
June 14

8:00AM PST

Importance of User Types in a Streaming Platform’s Success

In this webinar, you will learn :

  • Different types of users in the streaming platform and their behaviors
  • Way to set up the best monetization strategy for different type of users by meeting their needs
  • Possible marketing options to cover these users and increase revenue

Event Language: English
1 hour