Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

Streaming constitutes 28% of all US viewing

 

More than a quarter (28%) of all TV viewing in the US is now done via digital streaming, according to a new GfK MRI report.

Accessing subscription or free online VoD platforms via a computer or mobile device accounts for 16% of time spent with TV content; online streaming through a traditional TV set makes up another 9%; and 3% comes from other methods for accessing content, such as portable game consoles.

The new report also reveals that 41% – termed ‘Digital Enthusiasts’ in the report – of TV viewers subscribe to at least three digital TV services online, as well as maintain a traditional pay TV subscription (cable/satellite/telco).

Read the entire story here.

Tags

Latest Tweets

Join Us On Facebook

Subscribe to our Newsletter


We use cookies for best experience on website. By using our site you agree to

Cookies Policy