Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Streaming Enabled TV used by 56% of adults – IAB Study 15 May 2017

increasing number of people prefer online streaming

In the last two years, number of people with an internet connected TV and the amount of time spent watching streamed programming has gone up. Interactive Advertising Bureau (IAB)’s findings reveal that the U.S has passed the halfway point.

A study conducted by IAB “The Changing TV Experience: 2017” reveals that 56% of U.S adults who go online, now own a television capable of streaming online video. The statistics also include TVs that can self stream or that use a set-top box or stick which is a 56% increase over 2015.

46% of those that own a streaming-enabled TV stream online video daily. In 2017, American adults who own a regular TV came down from 92% (two years ago) to 85%. Additionally, a rise from 24% two years ago, 42% own a connected TV and 34% own a video streaming device, an increase from 23% two years ago. A further breakdown by IAB of viewing time of Americans unveils that they spend 20% viewing time on streamed video and 46% on linear programming.

The survey indicates that streamers multitask less often as opposed to smartphone users that multitask often. 81% of the time, multitasking is done during linear viewing and 72% of the time during streaming. These stats indicate that watching streaming video is more engaging for the viewers than watching linear TV.

Don't forget to share this post!


Latest Posts

Start Muvi One 14-days Free Trial

No Credit Card Required

Your website will be at https://www.yourname.muvi.com, you can change this later.

Related Blogs
How Improved CDN Helps Meet Surging OTT Demand?

How Improved CDN Helps Meet Surging OTT Demand?

  Content Delivery Networks are servers that are distributed geographically, and function together to serve your viewers faster and with...

25 November 2022
7 Reasons to Migrate to a Cloud Streaming Platform

7 Reasons to Migrate to a Cloud Streaming Platform

  With many features and benefits offered by a cloud streaming platform, a greater number of video producers and content...

25 November 2022
Want to Launch Your Own iOS Streaming App? Use Muvi - World’s Easiest No Code OTT Platform Software

Want to Launch Your Own iOS Streaming App? Use Muvi - World’s Easiest No Code OTT Platform Software

  There are over 2.7 billion smartphone users all over the world and out of those around 1 billion people...

25 November 2022
Samsung TV Vs LG TV - A Comparative Study

Samsung TV Vs LG TV - A Comparative Study

  Samsung TV vs LG TV is probably one of the most-discussed topics in this era of smart TVs and...

24 November 2022
6 Best Multistreaming Platforms in 2022

6 Best Multistreaming Platforms in 2022

  Live streaming has seen a huge growth in consumption since the past few years and according to the research,...

23 November 2022






 

Get Offer
close-link