Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

SVOD subs churn at faster rate than pay-TV customers

Roshan Dwivedi Published on : 07 July 2015
Nielsen

 

While SVOD platforms like Netflix, Hulu and Amazon Prime Instant Video have been lauded for easy, immediate customer sign-up processes, the fact that exiting these services is just as convenient results in churn that is significantly higher than what is found in pay-TV.

“SVOD households generally churn at a higher rate than multi-channel video programming distributor (cable TV) households,” wrote BMO Capital Markets analyst Daniel Salmon. “We expect this is in part due to SVOD services’ generally non-restrictive cancellation policies.”

Culling Nielsen data, BMO Capital found that, surveying over a three-month span, 99 percent of cable customers still had their service in place after a 90-day period. But 5 percent to 7 percent of SVOD users had ditched their video on demand streaming service.

Read the entire story here.

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Upcoming Webinar
June 27

9:00AM PST

Leveraging Analytics for Success in the Streaming Industry

A streaming platform’s success is crucially dependent on data. In today’s competitive streaming landscape, data is king. This webinar will unlock the secrets of using analytics to gain…...

Event Language: English
30 Minutes