Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Time for a Reality Check Among TV’s Streaming Services

Roshan Dwivedi Published on : 06 July 2015
Lifetime Movie Club HBO OTT

 

In the burgeoning world of subscription VOD services, all ventures are not created equal.

That’s a notion easy to lose sight of in 2015 as one TV network after another pushes out an over-the-top extension that makes programming available without requiring consumers to pay for a multichannel subscription. The latest is Lifetime, which unveiled a new branded SVOD play Thursday that offers 30 original movies for $4 per month.

Lifetime Movie Club is bound to get lumped in with the growing roster of channels that have made similar moves, including HBO, Showtime, Nickelodeon and CBS (and many more coming). But that doesn’t really make sense.

They’re all similar in one key regard: They free up programming previously restricted to pay-TV subscribers. But what exactly they make available is where the one-size-fits-all definition of OTT starts to fall apart.

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Upcoming Webinar
June 27

9:00AM PST

Leveraging Analytics for Success in the Streaming Industry

A streaming platform’s success is crucially dependent on data. In today’s competitive streaming landscape, data is king. This webinar will unlock the secrets of using analytics to gain…...

Event Language: English
30 Minutes