Please wait while we enable your Account


Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

TV Ads Migrating To Smartphones Now

Roshan Dwivedi Published on : 20 November 2015
Millennial Media AOL Rentrak

The ads you’ve always loved/hates on your TV screens is now making its way to your smartphone. This announcement of sorts comes from Millennial Media, the mobile advertising network bought recently by AOL.

In partnership with video measurement company Rentrak, it will allow advertisers to re-target audiences through their phones and based on the ads they have seen on TV or on an OTT TV platform. This venture is a result of the AOL acquisition and later, AOL’s own acquisition by Verizon for $4.4bn this year. A re-orientation of business strategy of targeting mobile devices for digital advertisement business is said to be in works.

The mobile advertising revenues in the US first two quarters of the year grew to $8.2bn, claiming 30 per cent of the entire digital ad spending budget. In 2014, online ad spend reached $49.5bn, compared with combined broadcast and cable ad revenues of $65.7bn. The company claims its new offering will help in integrating spendings across multiple screens.

Source : FT


Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required
Your website will be at, you can change this later.

Upcoming Webinar
December 07

8:00AM PST

The Evolution of Streaming: Past, Present & Future with Muvi

Let’s uncover the past, navigate the present, and chart the course for what’s next in the dynamic world of streaming! In this webinar, we’ll embark on a journey through the dynamic landscape of streaming, exploring its roots, current state, and the exciting innovations shaping its future, all while uncovering the role of Muvi in this transformative journey.

Things the webinar will cover:

  1. Introduction to Streaming’s Origins:
    • Tracing the beginnings of streaming technology.
    • Milestones and key developments that laid the foundation.
  2. Current Streaming Landscape:
    • Overview of the current streaming ecosystem.
    • Market trends, consumer behavior, and the impact of global events.
  3. Muvi’s Contribution to Streaming:
    • How Muvi has played a pivotal role in the evolution of streaming.
    • Case studies and success stories highlighting Muvi’s impact.
  4. Technological Advancements:
    • Exploring cutting-edge technologies influencing streaming.
    • Muvi’s role in integrating and harnessing these advancements.
  5. Content Delivery Strategies:
    • Diversification in content types and formats.
    • Muvi’s solutions for optimizing content delivery.
  6. Monetization Models:
    • Examining varied revenue streams in streaming.
    • Muvi’s tools for effective monetization and subscription management.
  7. User Experience and Engagement:
    • Enhancing user satisfaction and engagement.
    • Muvi’s features for creating a seamless streaming experience.
  8. Future Trends and Innovations:
    • Predictions for the future of streaming.
    • Muvi’s roadmap and commitment to staying ahead of industry trends.

Event Language: English
1 hour