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TV Everywhere Hits a Speed Bump, Struggles In the Second Quarter 16 September 2015

TV Everywhere Services Slow Growth Adobe


TV everywhere viewing is still on the upswing, but its growth rate fell off sharply in the second quarter amid ongoing authentication struggles and the lack of a major “tentpole” event, according to the Adobe Digital Index’s latest U.S. Digital Video Benchmark report.

Even without the help of a big TV event like the Olympics, credentialed viewing of authenticated pay TV content online still managed to rise 63% year-over-year, Adobe said. The software maker based its findings on 159 billion online video starts and 1.49 billion TVE authentications from second-quarter 2014 to Q2 2015. As a point of comparison, though, TVE usage soared 246% when Adobe posted similar year-on-year results for first-quarter 2013 through Q1 2014. For online viewing of OTT video services, which do not require authentication, mobile accounted for 21% of viewing — a rise of 35% for smartphones and tablets combined, the report found.

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