Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

TV Networks Want To Go Ad-Free After VOD Competition

Roshan Dwivedi Published on : 30 October 2015
TruTV Turner Ad Free VOD

 

Let’s face it. Cord-cutting isn’t really the T-Rex we thought it would be. But that does not mean its not affecting the TV networks with its growing influence and popularity. In fact, cable is having a rough time and that’s primarily due to the Video on Demand services.

As per the recent Variety report, Turner-owned TruTV will begin charging advertisers bigger amounts to decrease the number of ads by the final quarter of 2016.

With this change in strategy, TruTV will feature only 10-11 mins of of commercials every hour compared to earlier 18-19 minutes that is run currently. Apart from shorter ad breaks, it will also mean that episodes will be longer. Closer to a bingeing effect.

However, it’s not just TruTV that has decided to cut down but also Viacom that owns MTV, VH1, Nickelodeon and Comedy Central. This cut on prime time ads can only be a result of one thing : VOD competition.

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.