According to research firm Strategy Analytics, the rate of increase in U.S. consumer spending on streaming video subscriptions has slowed, indicating that the market is “approaching saturation.”
This year, American consumers are expected to spend $6.62 billion on video streaming services.
This is an increase of $1.19 billion on 2015, down from the $1.21 billion increase last year.
Almost 60 percent of U.S. broadband homes are streaming subscribers. Goodman expects saturation point at 85 percent— “similar to saturation levels for pay TV. Within five years, annual growth will fall below 8 percent.”
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