Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

User Experience Will Determine OTT Winners & Losers In 2016 31 December 2015

Conviva today announced the release of the final Viewer Experience Report Update for 2015. The report reviews a year in which OTT services became core lines of business for leading media publishers and service providers, and new consumer usage patterns emerged, highlighting viewer demand for TV-quality experiences when streaming media across the  Internet.

Building on research previously conducted by Conviva, this report reveals the new ways in which viewers consume OTT video services, including a pronounced shift toward premium content, growth in available Internet capacity to enable high fidelity streams, and a building preference for larger screens.

Key findings of the survey include:

  • Consumption of episodic content increased by over 20%, diverting attention from short-form assets
  • Four in ten consumers now has access to high quality (over 2Mbps) streams, against less than three of ten in 2014
  • Although usage has increased across all device types, connected TV devices now rule the roost, tallying nearly 8 times more minutes per month than mobile phones, and four times more than tablets
  • Experience metrics vary wildly, with the worst startup times more than three times longer than the shortest

Source : Sys-Con

Don't forget to share this post!

Related Posts

White Papers

Latest Tweets

Join Us On Facebook

Subscribe to our Newsletter

Launching your own
OTT product

has never been easier
Take a Free Trial
No Credit Card required!