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User Experience Will Determine OTT Winners & Losers In 2016

Conviva today announced the release of the final Viewer Experience Report Update for 2015. The report reviews a year in which OTT services became core lines of business for leading media publishers and service providers, and new consumer usage patterns emerged, highlighting viewer demand for TV-quality experiences when streaming media across the  Internet.

Building on research previously conducted by Conviva, this report reveals the new ways in which viewers consume OTT video services, including a pronounced shift toward premium content, growth in available Internet capacity to enable high fidelity streams, and a building preference for larger screens.

Key findings of the survey include:

  • Consumption of episodic content increased by over 20%, diverting attention from short-form assets
  • Four in ten consumers now has access to high quality (over 2Mbps) streams, against less than three of ten in 2014
  • Although usage has increased across all device types, connected TV devices now rule the roost, tallying nearly 8 times more minutes per month than mobile phones, and four times more than tablets
  • Experience metrics vary wildly, with the worst startup times more than three times longer than the shortest

Source : Sys-Con

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