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Netflix leads US in usage and engagement

youtube VoD netflix USA amazon video comscore OTT Platforms
Roshan Published on : 13 April 2017
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According to a ComScore study, Netflix has the highest household penetration and viewing time per month among the major OTT platforms in the US. The report stated that Hulu wasn’t as widely accessed as Netflix but attracted comparable viewing engagement on the per-household basis.

YouTube and Amazon Video were recorded to have the second and third highest household penetration behind Netflix. YouTube has seen its shift to mobile devices at 70% viewing from mobile devices, compared to 30% from desktop.

Written by: Roshan

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