According to a recent survey by Médiamétrie, acquiring online video content is increasing in France. While rental has been an important factor, the study suggests a growing trend for purchase. In 2016, 7 percent of Internet users had already bought a video on demand, compared with just 3 percent in 2015. According to Médiamétrie, this practice, called EST (Electronic Sell-Through), corresponds to the desire to keep a video over a long period.
Viewers are making these video streaming purchases mostly from a television set, with the second most used screen being the computer.