Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

VOD advertising more engaging than TV alone

Roshan Dwivedi Published on : 27 April 2016

Advertisers always have a dilemma where and when to showcase their ads on for maximum returns. A study was conducted by Ipsos Connect on behalf of Music Choice to find out the impact of video-on-demand platform (VOD) advertising over traditional TV ads. Results showed that there was a more engaging audience on VOD. And the TV/VOD group was more likely to watch for 3 or more hours a day (35% vs 19% for TV only). This group was more likely to recall the ad (52% vs. 30% TV only), have higher intention to buy the brand’s product after seeing the ad (80% vs. 56% TV only), and were also more likely to discuss about the brand with people (78% vs. 44% TV only).

Source: ipsos-na

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Upcoming Webinar
October 11

9:00AM PST

Creating a New-Age Customer Support System

Creating a new-age customer support system requires leveraging modern technologies and strategies to provide exceptional customer service which includes creating workflow laced tools for listing and managing customer enquiries, issues, internal requests, delivery backlog, release management, feedbacks, To Dos for teams, SLAs etc seamlessly by tailoring it as per your processes and policies. In this webinar you get to understand how to implement a strategic customer support system by understanding our innovative workflow management tool and also managing integrations with ease. Also it will help you be able to track, monitor the deliverables in an effective and efficient manner. 

In this webinar, you will learn :

  • Tattle’s Architecture Unveiled: Discover the backbone that powers your deliveries and processes.
  • Tool Creation Process: A detailed walkthrough how to create tools for customer , Internal teams, manage workflows and SLAs
  • Integrations: Effortlessly integrate with multiple data sources to collect and manage enquiries, issues, feedbacks  

Event Language: English
1 hour