Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

VOD advertising more engaging than TV alone

Roshan Dwivedi Published on : 27 April 2016

Advertisers always have a dilemma where and when to showcase their ads on for maximum returns. A study was conducted by Ipsos Connect on behalf of Music Choice to find out the impact of video-on-demand platform (VOD) advertising over traditional TV ads. Results showed that there was a more engaging audience on VOD. And the TV/VOD group was more likely to watch for 3 or more hours a day (35% vs 19% for TV only). This group was more likely to recall the ad (52% vs. 30% TV only), have higher intention to buy the brand’s product after seeing the ad (80% vs. 56% TV only), and were also more likely to discuss about the brand with people (78% vs. 44% TV only).

Source: ipsos-na

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.