Advertisers always have a dilemma where and when to showcase their ads on for maximum returns. A study was conducted by Ipsos Connect on behalf of Music Choice to find out the impact of video-on-demand platform (VOD) advertising over traditional TV ads. Results showed that there was a more engaging audience on VOD. And the TV/VOD group was more likely to watch for 3 or more hours a day (35% vs 19% for TV only). This group was more likely to recall the ad (52% vs. 30% TV only), have higher intention to buy the brand’s product after seeing the ad (80% vs. 56% TV only), and were also more likely to discuss about the brand with people (78% vs. 44% TV only).