With international online streaming players such as Amazon Prime Video and Netflix vying for majority in Indian digital video ecosystem, homegrown VOD service Voot is planning to enter UK streaming market. Video on demand platform Voot aims to stream 18 original shows across different genres in the upcoming few months.
Sudhanshu Vats, Managing Director, Viacom 18 quoted, “VOOT is integral to our strategy as we gear up for a future-ready Viacom18 that is screen, platform and pipe agnostic. We are in the business of taking every story to its audience and every audience to its story. We have done so in films and on TV and now we are taking our initial steps in the digital space.”
Voot plans to launch a paywall in India by early 2019, and will begin its international foray with the UK market in November.