Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

What an OTT Future Means for Brands 15 May 2015

adviewshare

If you haven’t heard of OTT, short for “over the top,” you will soon. The acronym refers to video content delivered straight to the consumer via internet. The core disruptive concept is that the “pipe” created by the cable MSOs (multiple system operators) no longer provides the sole gateway to consumers’ television screens. Using software, like the apps on new “smart” TVs, or hardware, like Roku or Chromecast devices, any consumer with a strong Internet connection can now bypass the dis-intermediated MSO. Think of HBO Now, a standalone service that consumers can access over the web, without a cable subscription.

OTT dynamics are also playing out in the mobile space, as consumers bypass mobile service providers to consume and share content. Think about messaging: We’ve relied on mobile phone operators (AT&T, Verizon, et al.) to send text messages. Now we can circumvent the data cost of traditional text messaging by using such services as Facebook Messenger, WhatsApp (also owned by Facebook), Line, Kik, and Snapchat.

Connecting the dots. As the OTT platform transforms content distribution and communication, one interesting question is what happens when brands go “over the top”? Dis-intermediating traditional media pipes to the audience compels brands to maximize ownership of consumer touch points to deliver content, experiences, and products. Doing this, in turn, will help them build more purposefully direct, longer term relationships with consumers and create more sustainable value.

It’s still very early days for OTT branding, but we can already see principles and practices emerge. The companies that best understand how they interact with customers are mostly pure-play digital commerce companies. For example, Zappos and Gilt create highly compelling interactions shaped by data and aggressive remarketing tactics once they’ve found a shopper. Lead generation is not a one-time campaign conversion; it the first step to an ongoing relationship fuelled by a customized experience on the site, newsletters, and even retargeted display advertising once a consumer leaves the site.

Read the entire story here.

Don't forget to share this post!


Latest Posts

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Related Blogs
How to Develop Your Own LG TV WebOS App Without Coding?

How to Develop Your Own LG TV WebOS App Without Coding?

  In 2021, LG TVs held an 18.9% share of the global television market. We don’t need to tell you...

20 January 2023
OTT Business Model 2023 - How OTT Platforms Make Money?

OTT Business Model 2023 - How OTT Platforms Make Money?

  Are you eager to know about How OTT platforms make money? In this blog, we will discuss how OTT...

18 January 2023
What Are The Different Types of Cyber Attacks on OTT Platforms?

What Are The Different Types of Cyber Attacks on OTT Platforms?

  Cybercrimes were predicted to inflict damages amounting to US$ 6 trillion in 2021. In that scenario, cybercrime would have...

17 January 2023
A Complete Guide to Growing Your Video Membership Site

A Complete Guide to Growing Your Video Membership Site

  The demand for video membership sites has grown exponentially over the past few years making it a highly profitable...

17 January 2023
[New Tutorial] Screen Share your Roku Device on your Laptop for Online Meetings [Zoom / GMeet]

[New Tutorial] Screen Share your Roku Device on your Laptop for Online Meetings [Zoom / GMeet]

  If you are a Roku App developer, then you must have faced the Roku TV Screen sharing issue multiple...

13 January 2023

Try Muvi One
Free for 14 days

Launch your Multi-Screen Streaming Service
Instantly
START FREE
close-link