Not a week goes by without news on the launch of a new OTT platform offer or the acquisition of sport properties by an OTT Player. Some observers predict that the development of OTT in sport may dramatically change the sport TV industry with new viewing consumption habits, new players and new business models.
But, for sure, we haven’t come to that point. The traditional TV players whether it be a pay-TV platform, free-to-air or pay-TV channels are still central and here to stay.
In this context, which strategy are federations and leagues best to adopt? How can they take advantage of this emergence, in terms of reach and revenue?
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