Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Why Live Streaming Is the Future of Fashion Week

Roshan Dwivedi Published on : 14 September 2015
Paris Fashion Week Live Streaming

 

Ever since IMG, which owns NYFW, began live streaming shows in 2011, viewers have been tuning in in droves. “Streaming has become an important part of how consumers understand brands,” says Matt Edelman, IMG’s head of digital operations and marketing solutions. “It gives designers remarkable reach to audiences and helps build trust. It also generates a unique way to excite them beyond in-person experiences.”

Years ago, Fashion Week was a private, exclusive event open only to those who worked with or wore the collections — store buyers, fashion editors, top clients, the occasional celebrity. Paper invites were sent out, and access was granted just to the names on guest lists. Images were similarly controlled: Photos of the shows came from professional agencies or the brands themselves, but no one else. It was, by and large, a walled-off industry gathering.

But that all changed with the arrival of social media, an explosion in the number of shows, and, yes, the advent of live streaming services. NYFW is now more accessible than ever.

Read the entire story here.

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Upcoming Webinar
June 27

9:00AM PST

Leveraging Analytics for Success in the Streaming Industry

A streaming platform’s success is crucially dependent on data. In today’s competitive streaming landscape, data is king. This webinar will unlock the secrets of using analytics to gain…...

Event Language: English
30 Minutes