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Who will win the online video monetization battle? 23 June 2016

Online videos can be tough to monetize and as such there is an ongoing debate between publishers about the merits of Ad based services (otherwise known as )AVOD as opposed to SVOD (subscription-based video services).

While the popularity of YouTube and the stars on their platform have made it clear that AVOD has a very promising future, the Ad based model of the Internet is under threat from Ad Blockers. Even video content is not spared by the new age blocking.

In order to combat this problem, companies have moved towards SVOD models.

To read more about it please click here

 

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